digital-marketing-analytics

DIGITAL MARKETING

Marketing has evolved over the last few years. The emphasis on online marketing does not make the offline medium irrelevant. Cohesion is the way forward. A fine balance between both the types will ensure sufficient eyeballs. We are a full service marketing company comprised of creative graphic designers, photographers, tech nerds, mind-boggling storytellers and cunning strategists. We’re focused on providing creative and effective marketing solutions. Traditional marketing is about interruption, but social media is about invitation. It’s about a two-way dialogue and about creating experiences. It takes a different, modern mentality.

Offline

Offline marketing – or the traditional form of marketing is soon becoming irrelevant due to the cost involved. Companies are shifting their focus partly towards the online medium. The term ‘guerilla marketing’ sums up the shift people are seeing in the offline front. Cost effective, efficient and thought provoking marketing is the way forward under this space. That is exactly where Pangram comes in.

Digital

Digital Marketing – Marketing products using integrated digital resources is not only the need of the hour but also essential in reaching the correct target audiences. Digital marketing has changed the way brands utilise technology for marketing and Pangram is here to do just that. From search engine optimisation, search engine marketing, campaign marketing, content marketing to social media marketing, Pangram offers a one stop solution to all your digital marketing needs.

So get ready to utilise Facebook, Instagram, Youtube, Twitter, Linkedln, Google+, Pinterest, Tumblr and many more to grow your business and enhance it’s presence.

Here are some of the major Social Media platforms utilised by companies for 90% of their businesses :

Over 75% of brands can be found on Facebook. Not only does it help you connect with potential customers but also helps you understand your target audience. Facebook gives you the most accurate reports with reference to your target market, the ideal time to reach them and even which region or location has the most demand for your services and products, all your market research worries come to an end with this fabulous feature. It also helps boost your post to the desired target, their adverts are specific to your demands and helps you spread awareness or increase post engagement for your brand, with Facebook you have the world at your fingertips, making it equally easy to reach someone miles away.

It’s the only social networking platform that provides you everything on a silver platter, from interactive contests to conducting polls, organising campaigns and refining your brand image has never been this easy! There’s a whole world out there, so what are you waiting for? Twitter is a social networking web application that provides users with the ability to share information. It is the most popular platform used for marketing your brand whether big or small and attracting the correct target audience. We use twitter as a platform to market our clients, create brand awareness through contests, customer engaging posts, tweets and much more. Twitter acts as a medium in expanding your audience through different means and that is exactly what we do.

With the picture-sharing social network community firmly in its pocket, Instagram is one of the newest “must-have” apps that fuels the smart-phone world. Instagram’s official description reads “It’s a fast, beautiful and fun way to share your photos with friends and family”. That’s it, it really is that simple. Think of it as a Twitter spin-off with no words, just pictures! After you upload your #selfie, your ‘followers’ have the ability to like, comment and share it – just like on Facebook. With it’s latest feature of live videos, Instagram is pushing itself ahead of anything else out there – making it an exciting time to jump in and catch some of the FUN!

What’s better than video or audio stimulus? Well, both together! You can make an impact, one that will definitely last the longest! This is the beauty of Youtube! Youtube is a one stop destination for.. everything! Right from utility to entertainment! We step in to help create a videos not only to explain a brand but also to engage the brand’s existing and potential customer! We help YouTube like a PRO! Right from ideation and production to video and channel optimisation and post engagement, we’ve got it all covered. Like all other social media platforms, our efforts would fail if we didn’t read post engagement data analytics. This helps us understand viewer behaviour and create stuff they love. After all, attracting the viewer and not just impressing our clients, is our priority, it is our goal!

Why Snapchat? Well its practically the world at your fingertips through a camera lens. Missed watching the Golden Globes? With snapchat it’s almost like you’re walking down the red carpet along with Brad Pitt himself. Yes, thats what Snapchat is today. Creativity never got simpler, using snapchat’s in app mechanics we can help you distribute Targeted videos, host Contests, promote Coupons, provide New Product sneak peaks and even go Behind the scenes!

Using the My Story feature, we can send targeted content to a plethora of followers and customers and even reach a niche target demographic. Lets help you tap into “10 seconds of magic”.

facebook
Twitter
Instagram
YouTube
Snapchat

Benefits of Being Online:

  • It connects you with consumers on the internet.
  • It generates higher conversion rates.
  • It saves you money.
  • It enables real-time customer service.
  • It connects you with the mobile consumer.
  • It helps generate higher revenues.
  • It delivers higher ROI from your campaigns.
  • It keeps you at par with competitors.
  • It can help you compete with large corporations.
  • It prepares you for the internet of things.
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